Simple Logo for Customer Catalytics, a Customer Analytics and Strategy consulting firm

This is what Customer Catalytics (or no words) was looking for in their logo design

Customer Catalytics is a customer analytics and strategy consulting firm. We help companies turn their customer data into actionable insights to inform their strategy and achieve measurable results. The company's brand is defined around the words: Approachable, Insightful, Empowering. Analytics, customer-centricity, activation ("catalyst") and measurement are important concepts.

Requirements: I need a simple logo flexible for use across digital and print media. I prefer a simple design, meaning one color and flat, so that I can use it against multiple backgrounds. I have not chosen a color palette yet. The logo should include a visual image representative of the company, not just the company name. It doesn't even have to include the company name, though I will ultimately show both together.

Ideas: These aren't requirements, but do provide a potential starting point and show the type of visual metaphors that appeal to me.
- Customer silhouetted by a rising bar… Read more