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Industrial Filtration Manufacturer Redesign
As Is. needed a logo design and received 51 Masculine, Upmarket logo designs from 33 designers
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This is what As Is. was looking for in their logo design
Sparkler Filters has recently undergone a rebranding to better represent our core business of manufacturing solid/liquid industrial filtration vessels for industries including but not limited to chemical, pharmaceutical, and biotech industries. Moving away from the concept of water filtration, our new logo captures this essence by depicting the removal of particles and the transformation of liquids.
For this project, we seek to conceptualize this idea from the logos icon—the separation of particles and clarifying of liquid—using "Sparkler Filters" itself to act as a metaphorical divider in the logo, visually communicating the transition from 'dirty' to 'clean'. See attached files.
We encourage designers to eliminate the icon, keep the concept of the bands/waves and particles flowing through/around these and keep the Sparkler Filters Venus Rising Text style in the final design.
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