Sportswear Logo for Women and men

This is what Athena was looking for in their logo design

thena Sports AG is an emerging sportswear startup, focused primarily on women's soccer teams, with plans to offer high-quality, customized gear tailored to the unique needs of female athletes. Although we’re starting with a focus on women’s sports, we will also provide a men’s collection, ensuring a complete offering for clubs.

Our initial concept includes training, game-day, and winter apparel designed for optimal fit and performance.

Athena's vision is to stand out through a direct-to-club approach: working closely with sports clubs to eliminate traditional retail channels and provide faster, more personalized service.
Athena, the Greek goddess of wisdom, war, and crafts, is known for her intelligence, strategic warfare skills, and creativity. Unlike other deities associated with war, Athena symbolizes rationality and justice, often acting as a protector of cities, particularly Athens, which is named after her. She is usually depicted with her armor, helmet, a… Read more