Medical Clinic, more specifically a Podiatry Clinic Logo update or evolution.

This is what Peninsula Foot Clinic was looking for in their logo design

The attached logo is now a few years old and needs some updating. My client is adamant that he does not want a new logo, which is very well-known in his marketplace - He wants to evolve or tweak his existing logo a little. He is looking to make it a little stronger and to update it.
Colour-wise, the pink and mid-grey are important. However, he is happy to increase the contrast by adding a dark grey or charcoal.
The logo will be used on his digital footprint, paperwork and signage.
His client base is predominantly sports people of all ages and the general public 40 years and older. Although his staff are predominantly in their 20's and 30's. Podiatry is about healing painful feet so people can get on and enjoy life.
Please do not send total redesigns; this project is about subtly evolving his current logo. He has a successful business, so he is NOT looking to relaunch or rebrand but rather to update the look and feel for the next step in growing his business. Thanks … Read more