B-IQ Program - Logo Redesign (stands for Behavioral IQ: The Art of Authentic Interaction™)

This is what B-IQ was looking for in their logo design

Background
B-IQ by Robertson Lowstuter (Behavioral IQ: The Art of Authentic Interaction™) is a proprietary, executive coaching and behavioral intelligence assessment tool that helps leaders become more self-aware, emotionally intelligent, and performance-driven. Rooted in decades of executive coaching expertise, B-IQ represents the intersection of business acumen and behavioral insight.

Robertson Lowstuter (R|L) is a premier executive coaching firm with a reputation for transforming leaders and unlocking potential at the highest levels of business. B-IQ is a signature product within our portfolio, offering data-driven insights and personalized growth strategies for high-performing professionals.

Project Goal
We are looking to modernize the B-IQ logo while ensuring it feels aligned with our refreshed brand identity. The current logo feels dated and doesn't fully reflect the sophistication, innovation, and insight that the product delivers.

What We Wan… Read more