Steel Trading Company Logo Design

This is what Aussie Steel Direct or ASD was looking for in their logo design

We need a logo design for our company, Aussie Steel Direct, based in Australia. We are a steel trading and distribution business that supplies reinforcing bars (rebar), structural steel, and coils directly to builders, fabricators, and civil contractors across the country.

Our core values are reliability, efficiency, and trust — we bridge international steel supply with direct local delivery. The business operates lean, without a warehouse, and focuses on fast, factory-direct shipments with competitive pricing.

We’d like to see logo designs that feel modern, strong, clean, and industrial, but also professional and trustworthy. Use of Australian-themed elements (e.g., outline of Australia, steel texture, or subtle use of cyan blue on the existing logo) is welcome but not essential.

The final logo should work well across digital platforms, packaging, documents, and on-site signage. It should reflect both the strength of steel and the agility of a modern supply… Read more