Logo for a 'Design My Safari' website and merchandise

This is what Design My Safari was looking for in their logo design

Logo Design Brief: Design My Safari

Company Overview:
Design My Safari is a digital platform that allows users to design, personalise, and book custom safari experiences in Africa. We combine the spirit of adventure with the precision of thoughtful planning, enabling travellers to build their own safari — step by step — with full control over routes, accommodations, and vehicles. The brand is tech-forward, creative, and user-centric.

Logo Requirements:
We are seeking a modern, clean, and design-led logo that clearly communicates creativity, personalisation, and smart travel planning. While the name references safaris, we do not want a typical safari logo with animals, landscapes, or nature motifs. Instead, the logo should evoke the idea of design itself — clarity, structure, user intention, and smart composition.

The logo must be versatile, suitable for web headers, social icons, merchandise (t-shirts, caps), and vehicle wheel covers. It should be sc… Read more