Confidential - New Wholesale Lender

This is what Giant Lending was looking for in their logo design

For this project, we're crafting a bold, memorable logo for Giant Lending, a wholesale lender specializing in home financing for both prime and non-QM borrowers. As a trusted partner for mortgage brokers, Giant Lending, empowers professionals with tailored solutions to meet the unique needs of their clients. While the logo's primary audience is mortgage brokers, it will also resonate with borrowers who ultimately experience the brand during the home financing process.

The logo should project confidence, reliability, and expertise, conveying Giant Lending's commitment to making homeownership more accessible. We’re aiming for a design that feels both professional and approachable, striking a balance that reflects the brand’s support for mortgage brokers while appealing to the end borrowers who rely on them. Read more