Logo design for new Supportive Planner App

This is what Nudge. Supportive Planner was looking for in their logo design

Nudge is a new app designed to empower individuals with additional support needs and their families. It’s a smart daily planner that builds independence and confidence by providing the right “nudge” at the right time for the individual.

We’re looking for a logo that communicates empowerment, independence and support. It should feel uplifting, modern, and approachable, appealing both to families and to professionals (educators, therapists, carers).

Colours: Purple must be included. Maybe blues and greens also.
Style: Clean, modern, simple — not overly corporate or clinical or complicated

Iconography: Can include subtle symbolism like leaves, flower, ripple effect circle (gentle influence - growing impact) or abstract shapes that suggest progress, support, or guidance. Should also work as a standalone app icon.

Typography: Clear, rounded sans serif fonts. Easy to read, professional but warm.

Versatility: Logo should work on light and da… Read more