Logo Contest: Build a Fresh, Trustworthy Brand in Health Tech

This is what daylii was looking for in their logo design

About the Brand
daylii is a new company reimagining how people use their health benefits. At its core, Daylii uses AI to make managing tax-free health dollars simple, fast, and human.

Design Goals

Create a modern, approachable logo that feels innovative but not cold or overly technical.

Balance intelligence and accessibility: behind the scenes, Daylii is advanced and automated; on the front end, it should feel easy, intuitive, and even fun.

Convey clarity, trust, and transformation—helping people feel confident and empowered in how they use their health benefits.

Style Direction

Clean, minimalist design. Avoid clutter.

Friendly yet professional—should appeal to both individuals and organizations.

Prefer wordmark or wordmark + subtle symbol, with flexibility for digital use.

Colors should lean toward fresh, modern, and trustworthy tones (e.g., not overly clinical, but also not playful/childlike).
<… Read more