Logo for a clothing brand targeting women and mothers

This is what Momarchy was looking for in their logo design

Momarchy is a brand that celebrates modern motherhood with pride.

Target Audience:

Women aged 25–50+
Mothers
Confident, community-driven, with authenticity

Brand Personality:

Empowering but not preachy
Feminine but bold
Casual luxury

Design Direction:

Typography: Rounded, script-like lettering (like in the examples), conveying warmth and flow — but with boldness and confidence. It shouldn't look like a graffiti. I got a few options for written fonts which is nice but I'd also like seeing something like the logo "two 12 studio", I'm also open to something else if you're inspired. If you have a strong idea that isn't cursive font like I suggested, please submit, I'm open! It needs to be cool and make people want to wear the cap!

Colors: Black on white background

Usage: Versatile for embroidery on a baseball cap Read more