New Waterproof, Durable Hardwood Flooring Brand – Name + Logo Design Exploration

This is what To be determined — please propose brand name and logo concepts that align with the creative brief. (The final logo text will depend on the brand name selected.) was looking for in their logo design

About Us:
We are a Canadian wood flooring manufacturer with a deep commitment to craftsmanship, sustainability, and design integrity. Our company proudly operates two established brands — CRAFT Floors (www.craftfloor.com), known for its artisan-quality hardwoods and environmental leadership, and UrbanWood (www.urbanwoodfloor.com), valued by designers and builders for its reliability, performance, and contemporary versatility.

Based in Vancouver, British Columbia, we supply flooring across Canada and the United States, serving a wide network of architects, interior designers, and builders. Every product we create reflects our passion for natural materials, responsible manufacturing, and design excellence.

We are now expanding our portfolio with a new brand built on Wooddura™ waterproof hardwood technology — combining the beauty of real wood with advanced durability and ease of installation. We are developing a new premium brand for next-generation waterproof hard… Read more