Logo Design for New Company

This is what ABODE was looking for in their logo design

Logo Design Brief – ABODE
Company name: ABODE

Industry
Residential home building / modular homes
(U.S. market – backed by an established Australian builder)

Brand background
ABODE is a residential home brand focused on building high-quality homes for modern living. The brand will operate in the United States and is backed by over a decade of experience from an established Australian modular home builder.
ABODE is not a tech company, not a startup app,. It is a trust-first, professional luxury ADU builder brand designed to scale nationally in USA.

What the logo needs to communicate
Trust
Permanence
Clarity
Quality
Accountability
Luxury

This is a brand people will trust with large financial decisions and long-term homes.

Style direction
Clean
Modern
Timeless
Confident
Minimal

Avoid anything:

Gimmicky
Over-designed
Script or handwritten
“Tech startup”… Read more