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Liarflies - Colorado Fly Fishing Company Logo
Liarflies, Fort Collins, Colorado needed a logo design and received 142 Upmarket, Bold, Fishing, Small Business logo designs from 59 designers
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This is what Liarflies, Fort Collins, Colorado was looking for in their logo design
CREATIVE BRIEF: Liarflies Logo Redesign
About the Company
Colorado fly fishing guide service offering guided trips, classes, and hand-tied flies in Northern Colorado (Cache La Poudre, Big Thompson, Rocky Mountain National Park).
Target Audience
Boulder outdoor enthusiasts and everyday fly fishing folks across all experience levels.
Ages 25-60, active, educated, outdoor lifestyle focused.
Creative Direction
"Patagonia-esque" aesthetic. Think: The Mish + Riverside, Colorado + outdoor lifestyle brands.
Design Should Feel:
Authentic and modern, not overly polished
Adventurous but accessible
Premium without being pretentious
Colorado-rooted
Avoid:
Punk rock aesthetics
Overly traditional fly fishing clichés
Generic/corporate look
Key Elements to Consider:
Northern Colorado mountains/rivers
Fly fishing connection (subtle, not heavy-handed)
Craftsmanship (hand-tied flies)
Inclusi…
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