BOSSPULSE

This is what BOSSPULSE was looking for in their logo design

BOSS PULSE is a free Progressive Web App (launching 31 May 2026) that lets Australian homeowners check the health of their home loan in 3 minutes. They enter their loan details, the app benchmarks against thousands of live loan products from 40+ Australian lenders, and returns a clear health rating from Poor to Elite, plus a clear next move.
It's owned by Boss Money, a Brisbane mortgage broking business with 20+ years of broker experience and over $1B in settled loans. The parent brand (Boss Money) is direct, anti-bank, numbers-forward, and unafraid to call out the loyalty tax that costs Australians thousands. BOSS PULSE inherits that DNA but as a consumer-friendly product brand.
The product brand architecture is "BOSS PULSE by Boss Money" so the logo needs to feel related to but distinct from the parent.
Target audience
Australian homeowners aged 30-55. Homeowners with a mortgage they haven't checked in years. Time-poor, mildly suspicious of banks, sceptical of broker… Read more