Logo Design Project for Food Brand

This is what Barrus Brands was looking for in their logo design

I have some general ideas of what I would like in my logo/label of my product. I need someone to design the logo based on my ideas to begin. Then I would need the label designed also. It is for a new start-up gourmet/handcrafted peanut butter company. The corporation is Barrus Brands, but I would like the label to possibly have Barrus Handcrafted Peanut Butter, or Barrus Brands Handcrafted Peanut Butter. I want and elephant graphic as the logo. Think the Starbucks logo...bold, simple, graphic. It is to be upscale, not just geared toward children as many products in this group are. I would like it to be a bit 'british' looking in it's flavor, using minimal color. The spots of color I would like to use would be tangerine/orange, black text, white/offwhite background. I have attached some very rough ideas of the 'flavor' of what I am looking for in the logo/brand. However, I am open to ideas/suggestions on different aspects of the design. Read more