Logo design for a new makeup brand

This is what Je Rêve was looking for in their logo design

1. our target customers are female from age 20 to 40, so don't be too girlish;
2. currently our product lines are cosmetics (makeups now, like lip sticks, BB creams; and will have skin cares later). We will expand our product lines to health products (e.g. women multivitamin) and also personal care (e.g. toothpaste) in future.
3.the most distinguish feature of our product is the highest safety standard. Our products are made from all natural ingredients, but they are not only the natural products. They are more safe than the normal natural products so even the pregnant women can use our products without any harm to their babies.
4.The name " Je Reve" can also be explained as " Nothing (any chemical harm) can stop our beauty dream", " Beauty without sacrifice" .
5. The logo feature should be simple, clean, and easy to understand. And also customers could feel " love and care, safe, natural, beauty." The font of Je Reve should be more formal and bigger size.
6. The … Read more