Trojan Dog Food Truck Logo!

This is what Trojan Dog - Street food with edge was looking for in their logo design

We need a logo designed for our food truck business. We are going to be selling American street food - primarily a range of chilli, hot dogs and other street food from an old converted 1969 ford fire truck. My partners business 'Skinhead Chef' is founded on his routes of being a non-racist skinhead and we would like to bring some of the skinhead iconography into this brand. Namely the black and white checkered circle of Trojan records and the name Trojan Dog (which is so named because of this). We also like the name Trojan dog because it brings the idea that we are hiding a food truck inside a fire engine - it is our Trojan horse!

We have played around with some sketched designs but need something a lot more professional looking. We like the idea of a fun, friendly logo, but also a strong logo that people would want to wear on t-shirts etc.

we have used our own pitbull dog in the logo sketched and would quite like the idea of him featuring in the logo if it fits… Read more