Logo for Lands End

This is what Lands End was looking for in their logo design

We need a logo design for a 9 room ocean front BnB on the caribbean island Roatan, Honduras. we use marine blue, brown and white. blue for the sky and the ocean, brown (wooden decks), white for the sand.
have a look at our website www.landsendroatan.com to get a feel for the rooms and the premises. we see ourselves as a nice but unpretencious hotel with a relaxed, non-corporate atmosphere. get inspired by water, sun, palm trees, tropics, caribbean. most of our clients are divers but we don't have our own dive shop. the logo has to work in black as it may be used in local b&w advertising. if it fits nicely in a square it is better visible on banners where more than logo is displayed. ultimately we will put it a 4x8ft sign at the entrance of the place.

design inspiration: many people say Westend town (where we are located) reminds them of OLD KEY WEST in the 1970ies.
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