Healthy Rewards Community

This is what Edable was looking for in their logo design

I need a logo designed for a start-up based in Boston, MA called Edable. The inspiration for this name comes from the combination of the word "edible" with the word "able". We combine these words because it's our mission to make everyone "able" to buy healthier foods despite its higher cost by rewarding them with discounts based on a healthy purchase history! Three adjectives that are essential to communicating my mission in the logo are accessible, fresh, and empowering. I sort of want to stay away from the color green, since it is a bit overused in this industry. I want a simple, but bold design that will translate well on mobile devices, since this start-up is primarily app-based. Here's a link to some design styles I like on my Pinterest board:
http://www.pinterest.com/alimurphy735/branding/ Read more