Fuel Coffee Bar

This is what "fuel" which is the name of the coffee bar. "Hit the Liquid" which is the coffee bar's motto and a dual reference to coffee and surfing. "Taylor's Landing Coffee Roasters" which is the coffee brand we serve, but we only want these words in a straight line along the bottom of the logo so it can be deleted if we stop serving their coffee in the future was looking for in their logo design

Okay, we are rebooting the logo equation, given the results to date. We have increased the fee by $200 and made our money nonrefundable. We want to thank everyone who has submitted thus far. It has been very helpful.

We have eliminated the original artwork (coffee cup with swirling steam/wave) that we wanted to use as a premise for the logo. It is not working: too busy, a bit spooky, etc. You can read below for the history, but we are trying to simplify and clean up the logo: tall thin lettering for name "Fuel," eliminate reference to Taylor''s Landing Coffee Roaster unless it is simply appended in a straight line at the bottom of the logo. Keep "Hit the LIquid" in logo.

We still want a coffee cup as a focus and to indentify what is being sold, but light and airy, elegant. The cup can also be somewhat undefined. We want to maintain the ocean side surfer references with a wave[s]. We have a downloaded example of a less defined cup below and we have rece… Read more