Logo design for a market and brand research consulting firm

This is what 'BakerGroup' and our tagline 'evolve through insight' was looking for in their logo design

We are looking for a logo for a new company based in Melbourne, Australian called 'BakerGroup' . We provide four services to our clients centred around the design and use of market research and data for business planning. Our goal is to help clients to plan and understand how to use data and research to make better business decisions. In effect, we aim to cut through the complexity of available information so our clients can make informed decisions.

Many of our clients are in the finance sector (superannuation, insurance, banking) but with our logo we want to communicate our philosophy of a staged process to simplifying the complexity of using data. Important considerations are:
- We offer four services that often occur in a sequence (in the past, we have shown this with four coloured building blocks or a cycle with four colours representing the services)
- Our process / service offer is staged
- Our ultimate objective is to simplify the complexity around use of research and… Read more