LEFT logo

This is what LEFT was looking for in their logo design

I'm a start-up and in need of a simple, classy professional logo. The name is LEFT, it stands for Life, Estate and Family Traditions. The brand is a serious brand (in estate planning) yet needs to be friendly and feel appealing to both men and women; needs to feel big.

LEFT is an online company that will bridge a gab between estate planning and death care. Its a web service that's secure and private for families that will share important estate documents, big life moments and family traditions.

I like the clean, simple font ideas with small icon designs (although just font is fine). The design needs to come across as friendly. It's less of a bank type/financial type, more Facebook, twitter, Channel or like Linked-in or ancestry.com Read more