Carp Slam fundraising tournament logo

This is what Carp Slam was looking for in their logo design

Denver Trout Unlimited's (DTU) primary focus is to restore the degraded South Platte River through Denver. DTU stages an annual fishing tournament called the Carp Slam which is growing in notoriety and this is our main fundraiser for the South Platte Project.

DTU wants to establish a visual identity to market this tournament. The tournament takes place in the South Platte River in the Denver Metro area and participants are fishing in a very urban environment; surrounded by skyscrapers, under bridges covered with graffiti. We want a logo that is hip, edgy, bold and irreverent without being 'too much' for corporate sponsors.

The target audience is young, trend-setting, rock and roll, aggressive. This is not peaceful 'River Runs Through It' fly-fishing; this is gonzo, on the edge, inner-city fly-fishing.

The logo should feature a Carp, the text Carp Slam can be incorporated but a successful logo should also be able to stand alone without text as well.

Logos that have the rig… Read more