Logo design for a preppy baby company

This is what Baby Love was looking for in their logo design

This project is design a new company logo for Baby Love. Two versions of the logo are requested (one to be used on the website and one used for printed tags for baby products sold online). Details are below. I will review concepts and answer any questions daily.

Company background: This company sells printed baby outfits as baby shower or new baby gifts. Company activities are based primarily around sales on the website and social media. The website is currently being developed and will have a clean, modern, and tech-savvy look.

Target audience: The target audience is U.S. women ages 24 - 36 who are highly-educated, tech-savvy, live in larger cities, single or married without children, and consider themselves "preppy". They are drawn to bright colors and modern prints. The baby gifts are constructed for the busy, working woman who wants to give a gift that appears thoughtful, fun, and individualistic. Women who purchase these items also have affinity with brand… Read more