Honey Label

This is what a business in Australia was looking for in their packaging design

We are seeking a label design for our range of Honey products, which form part of our extensive gourmet condiment collection. Our store is a destination for food tourism, offering a wide array of handcrafted jams, marmalades, sauces, aiolis, and more. The label needs to align visually with our existing range but also distinctly represent honey.

Label Purpose & Use:
To be used across a wide variety of honey products including single origin and flavoured varieties (e.g. Orange & Cinnamon Honey, Rose Honey, Raspberry Honey, Spiced Chai Honey, Iron back, Shoalhaven).

Labels will be overprinted with specific product names, so the design must allow for clear, flexible space for this.

Design Objectives:
Complement existing condiment range in style and tone.

Visually communicate honey as the primary product (bee, hive, flora, golden hues etc.).

Include traditional design cues with a touch of cute, fun, and whimsical charm. Design mu… Read more