New T-shirt Design Project

A business in Thailand needed a t-shirt design and received 24 Elegant, Playful, Industry Overview: MAVINN Muaythai Streetwear 1. Primary Industry: Fashion & Apparel • Sub-sector: Streetwear & Activewear • Focus on hybrid fashion: clothing that combines style + sport • Targets both lifestyle consumers and athletic/fight culture fans 2. Related Industries • Combat Sports Industry • Includes Muay Thai, MMA, boxing, BJJ • Growing globally via UFC, ONE Championship, celebrity fighters • Fans often buy merchandise to express identity • Fitness & Gymwear • Strong overlap with athleisure and wellness culture • People wear fight-inspired clothing to gyms even if they don’t fight • Marketed to “everyday warriors” — not just fighters • Streetwear / Urban Fashion • Limited drops, influencer-based hype, exclusivity • Customers value authenticity + storytelling • Global fashion capitals: London, Tokyo, LA, Seoul ⸻ Market Trends (2024–2025) a. Combat + Streetwear Fusion Is Hot • Brands like Boxeur des Rues, Venum, Lonsdale, Roots of Fight are expanding globally • Consumers look for clothes that look cool and mean something • Muay Thai is seen as authentic, raw, spiritual — very attractive globally b. Demand for Authentic Cultural Brands • Western markets want “real Thai Muay Thai” not just gimmicks • This gives MAVINN a unique edge if positioned as “from Thailand to the world” c. Premium Athleisure is Dominating • People pay more for quality + design + brand story • It’s not about being cheap — it’s about being meaningful & wearable t-shirt designs from 10 designers

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