• US$320

• 69 designs

• 33 designers

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Logo Design Brief

The Backyard brand is a craft brew, in terms of image is irreverent, unique, confident, crafted, independent, yet oddly, for everyone.

We make one thing, and one thing only, beer that people like to drink as much as they want without feeling full or heavy.

We believe that people like to drink beer, but in this world where plenty of new craft breweries have appeared and all of them are trying to behave the same. Our target consumer is overwhelmed by an ever-more increasing amount of options, its all too complicated… and it just keeps on becoming more and more complex, more gourmet, more bluff, more wineish… everyone talks about the beer they ordered as if it was a weird bug… since they all like to share their experience.

We are not a beer to be dissected, we are not just a tick in the box in untappd (the app), we are not a one time only beer, we are your resident beer, the one you always have a bottle or two in your fridge, the one you don’t need to introduce. We are the beer you want to drink every day, all the time, anywhere.

We are not posers, i told you already, this is not wine… we are true taste, yet simple stuff… this is our pledge, you will never have to justify what you are drinking, it will just be ok… we will not add complexity on an already complex world… you want beer, we have it.

What we need.

As the first step to create our brand identity, memorable enough, Backyard needs a logo for its launch in the market, The logo is the brand insignia that will be everywhere.

What we want to communicate:
We are a big brand, that appeals to the millennial masses
We have experience (yet we don’t rub the est. year in your face)
We know beer

A few design guidelines for Logo:

Color composition:  Stick to one or two colors..
Font: Unique, sans serif please, all caps :D
Shape: Given the branding needs in a beer cap, round shapes are preferred

The logo design must include the text but should be memorable to work with and without text, as far as brand is concerned you may use either the whole word "BACKYARD" or "BKY" as its abbreviated form plus the logo design.

Target Market(s)

Young adults 20 to 30, passionate, competitive and in search for the new next unique experience. They share moments and search to be the reference of everyone.

Male skewed without alienating Female consumers

Industry/Entity Type

Brewery

Logo Text

'BACKYARD' or 'BKY' (chose one, both work)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A few design guidelines for Logo:
• Color composition:  Stick to one or two colors..
• Name Font: Unique font, sans serif please, all caps :D
• Shape: Given the branding needs in a beer cap, round shapes are preferred
• The logo design must include the text but should be memorable to work with and without text, as far as brand is concerned you may use either the whole word "BACKYARD" or "BKY" as its abbreviated form plus the logo design.

Should not have

• Logo must not be solely reliant on text, when designing the logo ask yourself: Will this work without the text?
• IMPORTANT: Do not propose a logo that depends of generic beer related items such as a beer bottle, beer mug, hop, or anything that could be used for any other beer logo. Our logo must be unique and differentiated from any other beer brand.

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Files

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