Popup Nightclub Logo

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This customer received 110 logo designs from 49 designers. They chose this logo design from bluejet as the winning design.
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Logo Design Brief
We need a logo designed for a new upscale nightclub called 'Witness Nightclub'. This is a "popup" nightclub that will only exist for one night in each city. The design needs to be clean, minimalist and upscale. Our brand is very exclusive and attendees must be invited to attain access to the club. We would like to use a black background and white text as our main colors. We want the word "Witness" to be more prominent than the word "nightclub" in the logo. We would like to add the tagline "One Night Only" with the logo. The tagline should be small relative to the logo. We are open to thoughts on icons with the logo as well. If you are going to add an icon, please incorporate the letter W. The text font should not be curvy. In other words, the 'W' should have straight lines, not curves.
Logos we like
http://www.revelresorts.com/sites/default/files/hq_300.jpg
http://vipnite.com/wp-content/uploads/2012/05/marquee-logo21.jpg
http://www.partytourslasvegas.com/images/clubs/logo-1oak.jpg
http://www.bachelorvegas.com/nightclubs/1-OAK-logo.gif
http://lanpartyx.files.wordpress.com/2012/11/nv-wet-republic.jpg?w=480&h=480
Updates
Just added that we do not like the use of gradients in the design of the logo.
Added Thursday, August 08, 2013
Hi we just added a few examples of logos we like to our project brief. Here they are.
http://www.revelresorts.com/sites/default/files/hq_300.jpg
http://vipnite.com/wp-content/uploads/2012/05/marquee-logo21.jpg
http://www.partytourslasvegas.com/images/clubs/logo-1oak.jpg
http://www.bachelorvegas.com/nightclubs/1-OAK-logo.gif
http://lanpartyx.files.wordpress.com/2012/11/nv-wet-republic.jpg?w=480&h=480
Added Thursday, August 08, 2013
Hi, we just added some guidance on the font selection. The text font should not be curvy. In other words, use a font where the 'W' has straight lines, not curves.
Added Friday, August 09, 2013
Hi, the submissions are getting better! We just made a few updates to our brief.
Added Friday, August 09, 2013
Target Market(s)
Affluent and stylish 25-40 year olds
Industry/Entity Type
Club
Logo Text
Witness Nightclub One Night Only
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Icon could incorporate the letter W
Should not have
- Gradients
Font with a curvy W.
Do not use any type of glass (martini, wine, etc) as the icon.