Online business sharing one-of-a-kind Icelandic wool goods with American consumers.
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This customer received 187 logo designs from 64 designers. They chose this logo design from borup85 as the winning design.
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Logo Design Brief
This new mother-daughter business needs a logo design to be used digitally, in print, and on a tag that will be sewn into one-of-a-kind wool goods. We are helping to support the age-old craft of knitting in Iceland by sharing authentic, handmade wool sweaters and hats with American consumers. We are pushing back against a trend, in Iceland, to sell tourists Icelandic-looking goods that are actually knitted in China, Portugal, and elsewhere. The design should incorporate a version of the icon below. That icon is what Icelandic knitters post on the road to signal that they sell handmade wool goods. Our website will profile the knitters and promote them as craftsmen. Attached also is an example of two of the sweaters we will be selling. We plan to launch using Shopify just after Thanksgiving.
Updates
Need a couple of days before selecting a winner
Target Market(s)
Americans living in the colder parts of the US and those who have traveled to or would like to travel to Iceland.
Industry/Entity Type
Clothing
Logo Text
Kosi Wool (can go all caps or all lc)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We don't want to be too rigid and want to see what you can do!
Nice to have
- Incorporate some version of the "road sign" symbol that Icelandic knitters post to signal that they sell sweaters. Note our color selections are not set in stone. They are in keeping with the actual color of the roadsign.
Should not have
- A strongly corporate feel. A look that perpetuates the "fire and ice" cliche of Iceland.