Business Logo -- BUSINESS NAME CHANGED!

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This customer received 212 logo designs from 80 designers. They chose this logo design from AEXO as the winning design.
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Logo Design Brief
I’m starting a land investment business — buying and selling unimproved land — named Rugged Land Co. . Here's what I'm looking for:
- a logo design that’s fun like the business name, but also clean, polished, classy, and not too busy.
- landscape depictions: hills, mountains, trees, fields, valley, etc. Think wild country.
- No depictions of structures in the logo: houses, buildings, sheds, barns, etc.
Target Market(s)
People looking to buy VACANT land in rural areas -- NOT BEACH FRONT PROPERTY. Nothing to do with the beach.
Industry/Entity Type
Real Estate
Logo Text
Rugged Land Co.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Business name with landscape depictions: hills, mountains, trees, fields, valley, etc. Think wild country.
Nice to have
- Please submit a black and white version of your logo along with some images of your logo on merchandise
Should not have
- No depictions of structures in the log: houses, buildings, sheds, barns, etc.