• US$240

• 207 designs

• 64 designers

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Logo Design Brief

Using the characteristics from the “Cynthia Barnes” logo as inspiration, here’s how you can create a word mark for “Thank you, it’s true” with the tagline “Own Your Awesome”:

1. Typography:
• Primary Font: Use a clean, contemporary, and sans-serif font for “Thank you, it’s true.” This will maintain a modern and professional look.
• Tagline Font: For “Own Your Awesome,” use a slightly different but complementary sans-serif font that is bold and easy to read, ensuring it stands out as an encouraging call-to-action.
2. Color Scheme:
• Primary Colors: Utilize the deep navy color for the main text “Thank you, it’s true” to convey reliability and sophistication.
• Accent Colors: Incorporate the vibrant coral/salmon color for the tagline “Own Your Awesome” to add warmth, energy, and approachability.
3. Design Elements:
• Integration and Flow: Introduce a unique design element that connects or integrates parts of the text, similar to the swooping ‘Y’ in the “Cynthia Barnes” logo. For example, you could create a subtle, flowing underline that transitions from “Thank you, it’s true” to “Own Your Awesome.”
• Emphasis and Hierarchy: Make sure “Thank you, it’s true” is the focal point by using a larger font size, while the tagline is slightly smaller but still prominent.
4. Brand Message:
• Professional yet Inviting: The overall design should convey professionalism with a hint of creativity and warmth, reflecting the gratitude and positivity inherent in the phrase “Thank you, it’s true.”
• Empowerment: The tagline “Own Your Awesome” should feel empowering and motivational, resonating with the audience’s desire to embrace their unique qualities.
5. Applications:
• Versatility: Design the word mark to be versatile for various uses, such as websites, social media, merchandise, and print materials.
• Scalability: Ensure the word mark is scalable and legible at different sizes, maintaining its visual impact and clarity.

Example Layout

1. “Thank you, it’s true”: Deep navy color, clean sans-serif font, modern and professional look.
2. “Own Your Awesome”: Vibrant coral/salmon color, bold sans-serif font, slightly smaller, positioned below or beside the main text with a subtle connecting element.

Target Market(s)

Women professionals, entrepreneurs, and individuals seeking personal growth and empowerment.

Logo Text

Thank you, it's true. Own Your Awesome

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a cohesive and visually appealing word mark that effectively communicates my brand’s message and values

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Files

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