Project Gratitude: Empowering Word Mark Design

This is what Thank you, it's true. Own Your Awesome was looking for in their logo design

Using the characteristics from the “Cynthia Barnes” logo as inspiration, here’s how you can create a word mark for “Thank you, it’s true” with the tagline “Own Your Awesome”:

1. Typography:
• Primary Font: Use a clean, contemporary, and sans-serif font for “Thank you, it’s true.” This will maintain a modern and professional look.
• Tagline Font: For “Own Your Awesome,” use a slightly different but complementary sans-serif font that is bold and easy to read, ensuring it stands out as an encouraging call-to-action.
2. Color Scheme:
• Primary Colors: Utilize the deep navy color for the main text “Thank you, it’s true” to convey reliability and sophistication.
• Accent Colors: Incorporate the vibrant coral/salmon color for the tagline “Own Your Awesome” to add warmth, energy, and approachability.
3. Design Elements:
• Integration and Flow: Introduce a unique design element that connects or integrates parts of the text, similar to the swooping ‘… Read more