• A$150

• 179 designs

• 72 designers

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Logo Design Brief

Sydney Cosmedic is a modern cosmetic medical clinic centred on natural, refined and confidence-enhancing results. We are seeking a brand refresh that elevates the clinic’s positioning while maintaining recognisability. The goal is to modernise and refine the visual identity so it reflects premium quality, clinical expertise and understated luxury.

The updated branding should feel sophisticated, clean and timeless. It must balance medical credibility with aesthetic elegance — conveying professionalism, trust and safety while still feeling aspirational and polished. We want to avoid anything overly trendy, flashy or excessively feminine. Instead, the direction should feel elevated, refined and enduring.

We are open to complementary colour palettes commonly used in upscale cosmetic branding, such as soft neutrals, warm taupes, muted blush tones, charcoal, ivory or subtle metallic-inspired hues. The final palette should feel cohesive, luxurious and minimal rather than busy or high-contrast.

A key element we would like to retain or reinterpret is the outline of a woman’s face incorporated subtly within the design. This could be refined into a more abstract, minimal line illustration that feels elegant rather than illustrative. We are also open to incorporating tasteful cursive or script elements within the typography to add softness and femininity, provided the overall look remains professional and highly legible.

The branding should feel cohesive and streamlined across digital platforms, social media, packaging, signage and in-clinic applications. It should translate seamlessly into a high-end environment and sit comfortably within a specialist-led medical group.

This is an evolution of Sydney Cosmedic — maintaining its essence while elevating the visual identity to better reflect its premium positioning, expertise and refined patient experience.

Original logo attached for reference.

Target Market(s)

Sydney Cosmedic’s target market primarily consists of adult men and women seeking non-surgical cosmetic treatments who value natural-looking, subtle enhancements rather than dramatic or artificial results. The core demographic is typically women aged 25–55, including working professionals, business owners and mothers who are financially independent and willing to invest in premium cosmetic medical services. They are appearance-conscious but prefer a refined, understated aesthetic and are drawn to clinics that emphasise safety, medical credibility and ethical practice. This audience is generally educated, digitally engaged and influenced by social media, online reviews and word-of-mouth referrals. They prioritise trust, practitioner expertise and a high-end patient experience over low-cost treatment options. Many are interested in preventative treatments in their late 20s and 30s, while others in their 40s and 50s seek maintenance and age-management solutions that preserve a natural look. A secondary market includes men seeking subtle cosmetic treatments, as well as patients referred internally through the broader medical group who value a medically supervised cosmetic environment. Overall, Sydney Cosmedic’s target market is composed of modern, health-conscious individuals who want premium cosmetic care delivered in a professional, sophisticated and trustworthy setting.

Industry/Entity Type

Healthcare

Logo Text

Sydney Cosmedic

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The redesigned Sydney Cosmedic brand must embody a sleek, elegant and distinctly refined aesthetic. The visual identity should feel feminine in a sophisticated and modern way — not overly girly or trendy, but graceful, polished and elevated. It should communicate beauty, confidence and subtle luxury while maintaining strong medical credibility and professionalism. The overall design must feel premium and minimal, with clean lines, balanced spacing and a timeless composition. Typography should lean toward refined, high-end styling — potentially incorporating elegant serif elements or soft, modern letterforms that convey luxury and confidence. The colour palette should reflect understated femininity, such as soft neutrals, muted blush tones, warm taupes, champagne hues or deep, rich accents that evoke exclusivity and sophistication. The branding must feel cohesive and adaptable across digital platforms, social media, clinic interiors, packaging and print materials. It should photograph beautifully, work seamlessly in monochrome, and maintain its elegance whether scaled for signage or used subtly on collateral. Above all, the new design must position Sydney Cosmedic as a premium cosmetic medical brand — sleek, feminine, confident and clinically credible — appealing to modern women who value refined, natural enhancement in a luxurious yet professional environment.

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