Sydney Cosmedic – Logo Redesign (Sub-Brand of Specialist Medical Services Group)

This is what Sydney Cosmedic was looking for in their logo design

Sydney Cosmedic is a modern cosmetic medical clinic centred on natural, refined and confidence-enhancing results. We are seeking a brand refresh that elevates the clinic’s positioning while maintaining recognisability. The goal is to modernise and refine the visual identity so it reflects premium quality, clinical expertise and understated luxury.

The updated branding should feel sophisticated, clean and timeless. It must balance medical credibility with aesthetic elegance — conveying professionalism, trust and safety while still feeling aspirational and polished. We want to avoid anything overly trendy, flashy or excessively feminine. Instead, the direction should feel elevated, refined and enduring.

We are open to complementary colour palettes commonly used in upscale cosmetic branding, such as soft neutrals, warm taupes, muted blush tones, charcoal, ivory or subtle metallic-inspired hues. The final palette should feel cohesive, luxurious and minimal rather than bu… Read more