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Women's Fashion Label Needs a "Sophisticatedly Funky" Logo
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This customer received 229 logo designs from 82 designers. They chose this logo design from REDcrackers.com as the winning design.
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A$650
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229 designs
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82 designers
Logo Design Brief
LOGO BRIEF
INDUSTRY: Fashion
BRAND: Charlie a Go-Go
PRODUCT: Clothing for women in sizes 12 to 20 ('plus size')
DEMOGRAPHIC: Middle to upper-middle income women aged 40+. Women who went to high school in the mid-sixties to mid-eighties. They wore cutoff jeans, went to Fleetwood Mac concerts, and tanned without worrying about skin cancer! Life was carefree and colorful. These same women are now mothers and grandmothers but the fashion industry has forgotten who these ladies are at heart. They are not happy to 'age gracefully' like their own mothers and grandmothers (of the 'Bob Hope' Generation). They don't want 'mom jeans', velcro walking shoes, and are tired of Wal-Mart 'cheapie' crap. In their hearts, they are still the hot chicks who did crazy stuff to a cool soundtrack 'back in the day'.
FEEL: Sophisticated and feminine but a bit sassy and funky
LOOK: A wordmark logo . "Charlie" in the sophisticated/feminine font and "a Go-Go" in something funky or fun (but not cutesy or adolescent)
COLORS: Open except for black. We would prefer charcoal be used instead of black. Feel free to use colors from the 1960's-1970's or from our Mood Board (below)
NOTES: We are looking for a little *icon/symbol* of some sort that we can make into vanity tags, zipper pulls, patches, etc. If something can be worked in with the logo, that we could use later for branding, that would be a bonus. Also, the "Look and Feel" slider doesn't seem to be working! Please let me know if you can/can't see the settings. It's definitely not straight down the middle.
MOOD BOARD: http://www.pinterest.com/charlieagogo/
Please feel free to contact me for more information. Best of luck!
- Lisa
Updates
Thank you to all the designers, so far. Please read the overview and feel free to ask questions.
Added Friday, February 21, 2014
Please don't be afraid to try something different than what is being submitted. The logos area starting to look the same - like free 'Retro' fonts. Also, don't forget to try using a different font for the "Charlie".
Added Friday, February 21, 2014
Thanks Designers! Please check, if you can, the eliminated logos before submitting. Many of the logos are looking very much alike. Also, many of them are lacking originality and personality. Are there any artists out there???
Added Friday, February 21, 2014
Flowers for possible symbols: sunflower, daisy, poppy, and marigold.
Added Sunday, February 23, 2014
Target Market(s)
Described in 'Project Overview' (above).
Industry/Entity Type
High School
Logo Text
Charlie a Go-Go
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Other font styles liked:
- Possibly two fonts - one for "Charlie" and another for "a Go-Go"
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We'd like something that doesn't look 'corporate'.
Nice to have
- In "Note" in the "Project Overview" (above).
Should not have
- - Black
- Stylized images of women or body parts
- Overly curly/girly font
