Women's Fashion Label Needs a "Sophisticatedly Funky" Logo

This is what Charlie a Go-Go was looking for in their logo design

LOGO BRIEF

INDUSTRY: Fashion

BRAND: Charlie a Go-Go

PRODUCT: Clothing for women in sizes 12 to 20 ('plus size')

DEMOGRAPHIC: Middle to upper-middle income women aged 40+. Women who went to high school in the mid-sixties to mid-eighties. They wore cutoff jeans, went to Fleetwood Mac concerts, and tanned without worrying about skin cancer! Life was carefree and colorful. These same women are now mothers and grandmothers but the fashion industry has forgotten who these ladies are at heart. They are not happy to 'age gracefully' like their own mothers and grandmothers (of the 'Bob Hope' Generation). They don't want 'mom jeans', velcro walking shoes, and are tired of Wal-Mart 'cheapie' crap. In their hearts, they are still the hot chicks who did crazy stuff to a cool soundtrack 'back in the day'.

FEEL: Sophisticated and feminine but a bit sassy and funky

LOOK: A wordmark logo . "Charlie" in the sophisticated/feminine font and "a Go-Go" … Read more