• £240

• 30 designs

• 13 designers

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Logo Design Brief

We want to create a story around 'the emporer's new clothes' that emphasises the sharpness and strength of women. We have considered calling the clothing line, "the queen is not".

So in other words, "the king is naked but the queen is not".

The queen is the mind behind the throne, she is the hidden leader and the truly majestic one. She is wise, humble and elegant unlike the king in the story.

So that's the brand.
My collection will include a few pieces made from top of the market cashmere, designed in Italy. Also, I will sell leggings made of jersey fabrics that will have some properties that will aid the body as it exercises to function better and use its energy to the fullest.


My aim is to create a collection of easy to wear luxurious clothes that you will want to put on in the morning and not take off the whole day.
The clothes will need to be marketed in such a way that the person looking at them , even before trying it on will realize that' this is what they were looking for always', It should immediately bring an image of warmth comfort and at the same time looking fashionable and expensive. It needs to look like the kind of cloths you will want to wear all day, everyday. You need to look as if you have not made too much of an effort and at the same time you have not neglected your look for comfort. So it has got to combine both.

Target Market(s)

t will suit the busy woman who doesn't have a lot of time in the morning to get ready, she needs to drop her kids off at school, make it to gym for a yoga or Pilates class, shop for home, meet a friend for coffee, lunch run home to prepare something for kids or meet a friend or a client for consultation, pick up kids, after school clubs. Looking good and feeling good is important to the woman who will wear my clothes.
It has to shout comfort and luxurious at the same time. Expensive but not ridiculous .

Industry/Entity Type

Clothing

Logo Text

The Queen Is Not

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Has to emphasise sharp, busy and stylish women