Luxury post-gymwear for busy and sharp women in london

This is what The Queen Is Not was looking for in their logo design

We want to create a story around 'the emporer's new clothes' that emphasises the sharpness and strength of women. We have considered calling the clothing line, "the queen is not".

So in other words, "the king is naked but the queen is not".

The queen is the mind behind the throne, she is the hidden leader and the truly majestic one. She is wise, humble and elegant unlike the king in the story.

So that's the brand.
My collection will include a few pieces made from top of the market cashmere, designed in Italy. Also, I will sell leggings made of jersey fabrics that will have some properties that will aid the body as it exercises to function better and use its energy to the fullest.


My aim is to create a collection of easy to wear luxurious clothes that you will want to put on in the morning and not take off the whole day.
The clothes will need to be marketed in such a way that the person looking at them , even before trying it on will re… Read more