Extreme Sports Clothing logo

This is what Damage Division was looking for in their logo design

Design Brief

Brand name: DAMAGE DIVISION.

Not sure in the early stages whether to just stick with the words Damage Division by themselves or to add something like Damage Division Streetwear so people get a better idea of what its all about..I suppose if the marketing image is visually done right it wont matter????

What would I like the logo to convey????
Here is some words that come to mind...fast, sharp, dynamic, punk, angles, perspective, depth, penetration, stamp, branding mark, badge, dominant, powerful, professional, strong, attitude, group, organization.
Overall look and feel
Modern, stand the test of time, striking, recognizable, reproducible and clear in any size, fairly basic ( but not too basic...it needs to attract the males between 16 and 25)By basic I mean it should be like any good logo....not too overworked.Striking but with a twist somewhere which makes it stand out and be recognizable with a unique or custom font. THIS PART IS V… Read more