Logo Design Project

This is what Pacific Advanced Skin Care was looking for in their logo design

Overview
In 2006, Pamela established the PASC brand. A new logo, color palette and menu offering was developed. Today the business is positioning to become the leader in skincare in San Luis Obispo and surrounding communities. With this new positioning comes a new menu offering, enhanced customer experience and new treatment options. To support the refined direction of PASC, we would like to update and refresh the current branding to reflect a more polished and “grown-up” look and feel.
Objective
To refresh the logo / branding for PASC. Develop an updated and lighter color palette, refine the current flower component and explore new name treatments.
Deliverables
Show options for refining the flower in the logo
Refreshed color palette to brighter greens and blues, less use of the brown tones
New font treatments for the name

Considerations
Explore background treatments and patterns for menu, gift and note cards, bags and
Natural elemen… Read more