Logo Design Project

This is what Convent Capital was looking for in their logo design

We need a logo design for an private equity firm (investment fund) based in Amsterdam, The Netherlands. Although the environment is formal, this firm is different than the traditional private equity firms. Where for the traditional private equity firm the goal is financials returns, the goal (or WHY) of this firm is: to contribute to the transition from a lineair business model to a circular economy* (please visit http://en.wikipedia.org/wiki/Circular_economy for info). So this firm only invests in companies who also have the ambition to convert their business into a circular business model. To create social impact.The founders of this firm (Maarten 35 years old and Dirk 36 years old) believe that companies who change their business model into a circular one, will become the winners of the future. In order to measure the real social impact of the portfolio companies, we use Environmental, Social and Governance (ESG) standards. Read more